Wednesday, March 31, 2010

Our five-ingredient policy


Real corn tortillas only use three basic ingredients: whole corn, lime and water. Then we enrich them with a healthy extra ingredient: amaranth, chia or nopal (prickley pear cactus).  
 
 We commit ourselves to use five ingredients or less because we believe there's no reason to add anything else.  

We created this policy to ensure our clients they are eating a healthy and authentic tortilla free of synthetic additives.

 

Thursday, March 11, 2010

Viva la Organic Tortilla!


This post was originally published by Barbara Freiner at www.organicauthority.com
According to a recent report by Scripps Howard News Service, Mexican food is poised to become America’s favorite ethnic cuisine. Reporter Lance Gay writes that we eat four times more Mexican food than we did 20 years ago, and salsa sales are trouncing ketchup. Tortillas are replacing bread as consumers choose wraps and burritos over sandwiches. Tortilla sales, in fact, are 200% higher than they were a decade ago.

This is great news for organic food shoppers, who are finding a much wider variety of fresh chili peppers, salsas, guacamoles and tortillas at local organic and natural food stores.

Gay also notes that Mexican food has almost doubled in popularity among Americans who cook regularly (from 44% in 1985 to 86% in 2003—statistics provided by the Institute of Food Technologists). This homemade fare, which features vegetables and other fresh ingredients, is much more healthful than the cuisine enjoyed at many mainstream Mexican restaurants, whose chefs often rely on lard, entrees that overflow with cheese and the allure of huge portions.

Ironically, as more Hispanics become U.S. residents, their eating habits shift dramatically as they embrace the far-from-healthy standard American diet: frozen meals, salty snacks, junk food and other high-fat fare. They are prime candidates to embrace organic living!

Monday, March 8, 2010

Formulating for the Hispanic market


Hispanics are a diverse and evolving market segment with tremendous purchasing power.  Keep reading the article by Baking Management Magazie.

Monday, March 1, 2010

Make your own tortilla chips!

There are two basic ways of making tortilla chips:

1. Fried. Cut the corn tortillas into wedges. Put a drizzle of oil in a hot skillet and fry the tortillas turning them over as they brown.

2. Baked. Cut the corn tortillas into wedges. Lay them out ona cookie sheet and brush them lightly with oil. If you want to add seasonings add lime juice and sprinkle with coarse salt, chili powder, pepper, or any other species you may want. Bake at 400F for 10 minutes until they turn golden.

These recipes are perfect for corn tortilla leftovers and to avoid extra-fat commercial tortilla chips.

Enjoy!